We recently interviewed Natalie Devine, Senior Online Affiliate Manager at Progrexion, the marketing arm for two credit repair companies, Lexington Law Firm and CreditRepair.com.   Natalie Devine, Senior Online Affiliate Manager at Progrexion Over 40 million Americans have inaccurate, unfair or unsubstantiated negative items on their credit reports....

On October 18, CallEngine Inc. attended Invoca’s Call Intelligence Summit (CIS) in Santa Barbara, California. Taking place over a 3-day period, the event attracted marketing experts from various award-winning agencies and Fortune 500 brands. CallEngine Inc.’s CEO, Ryan McVey, at Invoca’s Call Intelligence Summit in Santa...

  The general concept of Pay Per Call Advertising is pretty simple. You employ a marketing company to generate incoming sales calls for your call center and you pay them on a per call basis. Typically, you’re given a predetermined amount of time to qualify the consumer before a call becomes billable (eg: 60 second duration) and the advertiser themselves will use an IVR (interactive voice recording) to filter out unqualified callers before they reach your sales agents. Due to the simplicity of this relatively risk-free model, Pay Per Call deals are often thrown together quickly and launched just as fast. However, an alarmingly high number of Pay Per Call campaigns fail for that very reason. Sure, it may be easy to get started with Pay Per Call, but it’s just as easy to fail if you don’t take the time to strategize and make some key considerations first. So, if you’re looking to test the waters with Pay Per Call Advertising, make sure that you are doing your part to prepare your company for long-term success. Here are 5 key things you should consider or do in advance of launching a pay per call campaign: