Pay Per Call Advertising – The Most Cost Effective Way to Acquire New Customers [CallEngine & BBB Webinar]

CallEngine Inc. and the Better Business Bureau (BBB) have teamed up to help businesses learn about the best method to generate leads and optimize sales. In this webinar, Ryan McVey – Chief Executive Officer at CallEngine will explain the importance of pay per call advertising for your business.

Webinar Learnings:

  • What is pay per call?
  • How does pay per call work?
  • Is pay per call a good fit for your business?
  • How to get started with pay per call
  • Pay per call practices



Benefits of Using Pay Per Call Advertising

Companies use pay per call advertising to maximize their sales. The benefit of using pay per call advertising is that you only pay for qualified leads, which makes it risk free and cost effective. Traditional methods of advertising such as radio, print, and television cannot compete because they are too costly and ineffective when it comes to reaching your target market.

How Pay Per Call Advertising Works

Pay per call advertising delivers incoming calls from potential customers to your sales agents. For example, a customer may make a Google search for a service, and come across a business ad. At this point, the customer would place a call. At CallEngine, we pride ourselves in delivering qualified leads. To deliver a qualified lead, the caller is sent through an interactive voice response system (IVR) which filters the process through questions in which the customer responds by pressing certain keys. A customer may press 1 to be connected to a sales agent for a quote, whereas an existing customer looking for technical support may press 2.

Keys to Success

A successful pay per call campaign will consists of the following aspects:

  • A strong advertising message
  • IVR filtering
  • Positive caller experience


Get Started with Pay Per Call 

To get started with pay per call advertising today, click here.

This webinar is presented to you by the BBB (Better Business Bureau) and CallEngine Inc. CallEngine is a BBB Accredited Business, certified Google Partner and Startup Canada Award finalist. CallEngine is the most experienced team in pay per call advertising. Learn more about us here.