It’s been a couple of weeks since Google announced that they were granting themselves permission to effectively double your daily ad budget on AdWords. The announcement read: “Internet traffic is like an ocean. Some days, there will be small waves. Other days, there will be great big...

What comes to mind when you hear the phrase “keyword research?” While some people cringe at the thought of this, others have a variety of tools and strategies in place for achieving success. There is no denying the fact that keyword research is part of an advanced SEO...

Many online businesses monetize their websites by selling ads. In fact, most of the largest online publishers incorporate ads into their websites. It’s a practice that’s been around since 1994 (below is the Internet’s first banner ad, via AT&T). If you generate enough traffic to a site, why not...

Mobile isn’t just the way of the future. It’s the way of the now. Google is working on splitting desktop and mobile into separate indexes. And mobile will be primary. SEOs like myself have been pushing mobile for the better part of five years now. It’s no longer a...