07 Mar Canadian start-up lends support to Guinness World Record Attempt
Group aims to set world record for longest concert while benefiting 16 charities, including the Gord Downie Fund for Brain Cancer Research.
MARKHAM, ON, MARCH 7TH – Canadian performance-based marketing start-up, CallEngine Inc., announced today that it has become an official sponsor of a live music event that will attempt to set a new world record for the longest concert by multiple acts. On March 17th in Stouffville Ontario, the event, which will feature 400 live musical performers from across the country, will kick-off and attempt to keep going for at least 16 days in order to take the title from the current record holder, a Las Vegas pub who put on a show lasting 372 hours and 10 minutes in 2014.
For CallEngine CEO & Co-founder Ryan McVey, it is an opportunity for the company to give back to their local community and to be a part of an historic event.
“This event is happening in our own backyard and will benefit some amazing charities, so that in itself was enough for us to get involved. As a company that strives to help both local and international businesses succeed, attaching our brand to something that will benefit our community and quite possibly result in a Guinness World Record was a no-brainer for us”, says McVey.
Event organizers, Epidemic Music Group, have teamed up with Indoor Recess PR (Arcade Fire, Blue Rodeo, CBC, Sarah McLachlan, Montreal Jazz Festival), setting the stage for a truly proud Canadian moment.
Joely McEwen of VIP VANGUARD and the Event Executive committee appreciates the outpouring of support offered by an array of Sponsors, Community Partners, Volunteers and the Town of Whitchurch-Stouffville.
“We are excited to have CallEngine’s contribution to this potentially record-breaking, Canadian live music marathon that will benefit the community, local charities and promote a variety of Canadian musical talent on a national stage.”
Charities benefiting from this event include:
Sick Kids, Markham Stouffville Hospital, Gord Downie Fund for Brain Cancer Research, The Gord Downie & Chanie Wenjack Fund, 360 Kids, Artscan Circle, Songs 4 Steffi, Brain Tumour Foundation of Canada, The Family Navigation Project and more.
About CallEngine Inc.
CallEngine Inc. is a Canadian-based start-up specializing in new customer acquisition through online advertising initiatives. Operating on a performance-based pricing model and leveraging an experienced team of in-house media buyers, CallEngine generates new sales inquiries via incoming phone calls and online lead forms to a broad range of businesses in North America and the United Kingdom.
About Epidemic Music Group
For the past 7 years, Epidemic Music Group has worked tirelessly to help nurture and cultivate a flourishing local music scene in York Region. In addition to the curation of multiple music festivals, Epidemic Music Group provides: artist development, concert production, album production, full-scale event planning, promotion and more. Their roster includes a seasoned team of artists, promoters, producers, managers and designers who can assist in the development of musicians and bands as well events requiring live entertainment.
For more information about this topic, please contact:
Contact: Julian Khan
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