07 Mar

Posted at 19:09h in Industry News
0 Likes

Group aims to set world record for longest concert while benefiting 16 charities, including the Gord Downie Fund for Brain Cancer Research.

MARKHAM, ON, MARCH 7TH – Canadian performance-based marketing start-up, CallEngine Inc., announced today that it has become an official sponsor of a live music event that will attempt to set a new world record for the longest concert by multiple acts. On March 17th in Stouffville Ontario, the event, which will feature 400 live musical performers from across the country, will kick-off and attempt to keep going for at least 16 days in order to take the title from the current record holder, a Las Vegas pub who put on a show lasting 372 hours and 10 minutes in 2014. 

For CallEngine CEO & Co-founder Ryan McVey, it is an opportunity for the company to give back to their local community and to be a part of an historic event.

“This event is happening in our own backyard and will benefit some amazing charities, so that in itself was enough for us to get involved. As a company that strives to help both local and international businesses succeed, attaching our brand to something that will benefit our community and quite possibly result in a Guinness World Record was a no-brainer for us”, says McVey.

Event organizers, Epidemic Music Group, have teamed up with Indoor Recess PR (Arcade Fire, Blue Rodeo, CBC, Sarah McLachlan, Montreal Jazz Festival), setting the stage for a truly proud Canadian moment.

09 Aug

Posted at 15:59h in Blog
0 Likes
  The general concept of Pay Per Call Advertising is pretty simple. You employ a marketing company to generate incoming sales calls for your call center and you pay them on a per call basis. Typically, you’re given a predetermined amount of time to qualify the consumer before a call becomes billable (eg: 60 second duration) and the advertiser themselves will use an IVR (interactive voice recording) to filter out unqualified callers before they reach your sales agents. Due to the simplicity of this relatively risk-free model, Pay Per Call deals are often thrown together quickly and launched just as fast. However, an alarmingly high number of Pay Per Call campaigns fail for that very reason. Sure, it may be easy to get started with Pay Per Call, but it’s just as easy to fail if you don’t take the time to strategize and make some key considerations first. So, if you’re looking to test the waters with Pay Per Call Advertising, make sure that you are doing your part to prepare your company for long-term success. Here are 5 key things you should consider or do in advance of launching a pay per call campaign: