From November 6 to 9, CallEngine attended Invoca’s annual summit in Santa Barbara, California as a proud Partner Sponsor. Over a 4-day period, marketing leaders exchanged knowledge about driving revenue from phone calls and shared their thoughts about what the future holds for the industry in 2019.
Those in attendance had the chance to experience everything from case studies, insightful keynotes, social events and breakout sessions.
Here is a recap of key takeaways from the 2018 Invoca Summit and CallEngine’s time in Santa Barbara, California.
Amongst the speakers was CallEngine’s very own Vice President, Gregory Gilpin. In a session called “Truth, Lies and Pay Per Call”, Gregory shares the importance of Invoca’s Signal AI for CallEngine in distinguishing a pending sale, funded sale and handled calls that did not close. He also discusses CallEngine’s success in controlling distribution internally and how to fight fraud in the industry.
Watch the highlights from Gregory Gilpin’s talk on “Truth, Lies and Pay Per Call” below.
CallEngine is ecstatic to have been a Partner Sponsor of an event that attracts some of the top professionals in the industry. The CallEngine team would like to thank Invoca for organizing another successful summit and congratulate the team on establishing an event that flourishes year after year.